Digital Marketing Pro Suite (Google Analytics 4, GA4) Professional Certificate Course

by Berlin School of Business and Innovation

This certificate is awarded as part of the Digital Marketing Pro Suite, comprising five essential modules to equip students with advanced and hands on digital marketing skills. The Google Analytics Essentials or GA4 short course (BSBI Professional Certificate Programme) is designed to enhance students' understanding of the latest version of Google Analytics, providing a comprehensive overview of its features, benefits, and its importance in digital marketing. 

Acquired Skills: Understanding the benefits and features of Google Analytics 4 (GA4) for marketers; Navigating the GA4 interface, including Home and Reports, Exploration and  sections; Setting up a GA4 account and connecting it to a website; Create and analysing data streams within GA4 (how to connect website to GA4); Creating dimensions and events and metrics to enhance data analysis; Applying GA4 insights to optimize marketing strategies and improve campaign performance.

Acquired Skills / Knowledge

Google Analytics 4

Data analysis

Earning Criteria

Compulsory attendance in all synchronous face to face sessions plus completion of the study requirements of the asynchronous study via BSBI's Platform. Participants that complete successfully both the synchronous and asynchronous parts participate in a final test at the end of the course which covers all key subjects and learning outcomes.