Digital Marketing Professional Certificate Course BSBI Barcelona

by Berlin School of Business and Innovation

This programme is designed to enhance digital marketing (DM) skills by imparting a deep understanding of the concepts and theoretical frameworks that underpin future DM campaigns. It aims to provide students with a comprehensive grasp of marketing techniques tailored for digital environments and to stay ahead of the latest industry trends, including Artificial Intelligence and social media tools. Furthermore, the program will cover communication strategies, enabling participants to effectively engage with students' innovative campaign ideas.

This course was taught in Spanish.

Acquired Skills / Knowledge

Digital Marketing

Marketing Strategy

Data Analysis

Creativity

Innovation

Earning Criteria

Attendance and active participation in both face-to-face sessions. Completion of asynchronous learning materials and practice. Successful completion of the multiple-choice test at the end of the course covering all key topics and learning outcomes.